Marie Claire France spotlights LIFESOPECHE: a bold Australian activewear brand empowering women through fashion and movement.
In Australia, wearing sportswear is an integral part of everyday life. LIFESOPECHE™, a young brand founded by designer Kudzai "Vuntee" Vuntarde, and Lisa Michalson, offers this casual-chic vision to French women, combining sports performance and urban elegance.
Sportswear, the expression of a way of life in its own right
Australia fascinates with its uninhibited relationship with sportswear, which has become a second skin in the daily lives of city dwellers. An evidence that LIFESOPECHE™ transposes into its creations. "In Australia, women wear sportswear all day, every day," explains Vuntee Vuntarde, who instills this lifestyle in every room. One of the best-sellers, the Zana bodysuit flares, perfectly embodies this versatility: this combination accompanies women from yoga to the office, from coffee to shopping, without compromising on style. A concept that increasingly attracts French women, looking for flexibility in their wardrobe.
Technical excellence, colours and style: a winning combination
Behind this apparent simplicity lies a sharp search for fabrics and cuts. The brand has developed innovative materials, combining breathability and support, available in about twenty colors allowing multiple combinations. "We worked a long time to get the right fabric that fits all sizes," says the designer. Each piece is designed to match perfectly with the others: leggings, bras, shorts and accessories form a modular wardrobe where everything goes naturally. Harmony made possible thanks to seamless fabrics and elastics specially designed to sublimate all morphologies.
An exclusive collection, under the sign of trust
To mark its arrival in France, LIFESOPECHE™ unveils a Pink Edition in limited series. This exclusive pack of five coordinated pieces brings together the essentials of the urban sports dressing room: leggings, shorts, bras and crop-top, accompanied by a pair of matching socks, all in a signature powder pink. Some pieces display the message "Confidence looks good on you", illustrating the philosophy of a brand that places self-esteem at the heart of its approach. A modern vision of women's sportwear where clothing becomes an ally of everyday life.
Australia has never been so close: the brand offers reasonable shipping costs and free delivery from 200 euros of purchases.